Email
Phone
Current website (leave blank if not applicable)
What is your website tagline? For example 'Journalist and copywriter' or 'I write words for businesses'.
If you don't own a domain yet, enter the one you want here.
What products and or services will you be offering? e.g. feature writing, copywriting, podcasting, writing.
How do you want to be perceived? e.g. professional, fun
Copy in the URLs for up to 3 of your competitors in the same niche/industry.
Why are they visiting your website? What is their (not your) main goal?
Is there a secondary goal? Examples: Research, to buy a product, read news, download something, find out how to contact you.
Anything else you can tell me about the people that you want to visit your site?
What is your average sale value (approx)? How much is the initial sale usually worth? If you don't know, write "I don't know". This information helps us determine the value that needs to be communicated in the website and design.
What is your customer life time value (approx)? How much is a client worth to you over the time they work with you? If you don't know, write "I don't know"
What do you like about your old website?
What don't you like?
Describe your ideal website in 1-2 sentences
To call your website a success, what would need to happen?
What is the MOST important single thing that a visitor to your site should do? This is your goal. Examples: Call you, send you an email, book a time, to talk to you.
If you already know, list out the pages you want on your site. If you don't know what you want, don't stress too much. Typical examples would be Home, Services, About, Contact, Portfolio.
Any secondary goals? e.g. Sign up to a newsletter, send you an email.
Will the focus of your website be you or your work?
Is there any other feature not on the above list that you would like on your site? Also add thoughts if you replied 'other' above.
Any other technical details or features we need to include? What's in your head... what do you want the website to do? Let loose here. I know it's the same question you've already answered but brainstorm here.
If updating lots of blog posts and adding articles, would you be happy to do this yourself?
If not, please provide some basic info about the styles and designs you would like to use, including colours and fonts that you like and links to places where we can see them in action.
Do you have any concerns or worries? Don't hold back. I want to know it all so that I can make this a good experience for everyone.
What is your timeframe for the project? Add the launch date (only if applicable).
If you are human, leave this field blank.
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